Job fairs are an invaluable resource, and in this competitive job market, a great way to set yourself apart from other candidates. Are you making the most of your school’s career fairs? You should be and I’ll tell you why.
Career fairs are a prime way to practice networking and/or obtain job leads. Networking is an activity in which you will participate your entire working life, no matter your profession. It doesn’t stop once you land a job. Job fairs are just the place to practice putting yourself out there and building a professional network. The more people who know you’re looking for a job, the better your chance at getting a job!
As campus recruiter for my company, the LaSalle Network, I spend a good deal of time at career fairs. And I’ve seen it all. Career fairs showcase a unique cross-section of candidates, and not just in the areas of academic pursuits or career aspirations. Some job fair attendees are more prepared than others. Some slink by my booth - their body language begging, “don’t talk to me, don’t talk to me, don’t talk to me.”
Now, I tend to be chatty and motivated by being around college students at job fairs, so I engage a lot of students in conversation. Not every representative you talk to will be as engaging. Not everyone will coax a conversation out of you.
So, once you’ve arrived at the fair, don’t be afraid to step up, put out your hand, smile, and introduce yourself. Job fairs are usually pretty busy for recruiters because we want to speak to as many folks as possible, too! Therefore, it’s important that your introduction briefly describes who you are, why you’re there, and what unique qualifications you bring to the table.
Other students will come up to me with that confident handshake and strong verbal communication, but are dressed for a night in “da club.” I am here to tell you that, yes, even in today’s increasingly casual culture, a suit speaks volumes. The students who visit my booth at job fairs dressed as if they are on an interview stand out every time over those in hoodies and Chuck Taylor sneakers.
Based on my observations, here are a few tips on how to make the most of a job fair:
· Obtain a list of employers attending the fair from your career center
· Research the companies in which you are most interested. You won’t have time to talk to everyone, so plan to talk to 5-10 employers once you’ve arrived
· Prioritize your time once you arrive, meeting first with employers at the top of your list
· Make a strong, first impression. Dress professionally. Offer a firm handshake. Smile. Make eye contact. Communicate briefly and enthusiastically who you are and why you’re interested in each employer
· Before leaving each employer, obtain contact information, find out what hiring procedures are and what you can expect as far as next steps. To make it fun, I suggest setting a goal for yourself before the fair such as collecting a certain number of business cards
Finally, just because the career fair is over, doesn’t mean you’re done. Now it’s time for follow-up! This job market is competitive, so remember that you want to stand out. In order to do that, I suggest you follow-up by
1. sending a thank you note or email depending upon preferred method of contact and 2. call a week later to see where each company is in their hiring process.
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